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100 Thieves, LLC is an American lifestyle brand and gaming organization based in Los Angeles, California, founded in 2017 by Matthew “Nadeshot” Haag and Dan Gilbert. The organization competes in several video games, including Apex Legends, Call of Duty, Fortnite Battle Royale, League of Legends and Valorant. Buy 100 Thieves Merch Here
About 100 Thieves Merch
They currently own two franchise teams: 100 Thieves of the League of Legends Championship Series and the Los Angeles Thieves of the Call of Duty League.
100 Thieves was founded in 2017 by Matthew “Nadeshot” Haag, a former OpTic Gaming Call of Duty team captain, (MLG) X Games gold medalist, and 2014 Esports Athlete of the year. In November 2017, 100 Thieves received a multimillion-dollar investment from Cleveland Cavaliers and Quicken Loans owner Dan Gilbert allowing the company to expand into a full-fledged esports organization.
History
On October 23, 2018, 100 Thieves announced that they finished their Series A funding round co-led by Scooter Braun and Drake, who both became co-owners when they raised $25 million. Included in this round was Sequoia Capital, Ludlow Ventures, Courtside Ventures, WndrCo, Marc Benioff, Drew Houston, Green Bay Ventures, Tao Capital and Advancit Capital.
Their Series B funding round on July 16, 2019, was led by Artist Capital Management which raised $35 million. Included in this round is Aglae Ventures, Groupe Arnault (controlling shareholder of Louis Vuitton Moet Hennessy).
In March 2021, 100 Thieves signed a sponsorship deal with Truly Seltzer and Twisted Tea. They acquired gaming peripheral company Higround in October 2021, marking their first acquisition. On December 2, 2021, 100 Thieves announced their Series C funding round, which raised $60 million.
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